The Diesel brand was created back in 1978 by Renzo Rosso and his onetime employer Adriano Goldschmied who ran the AG Jeans Company.
Diesel are well known for being one of the largest denim jeans producers in the world and their designs are incredibly successful. 1996 saw the first Diesel store open in Lexington Avenue in New York City.
Today Diesel employs around 2200 people in 18 different locations across the world. Diesel jeans and other products are sold in more than 4500 different stores and their annual sales regularly top $2 billion.
Diesel Aftershaves & Perfumes
The first Diesel fragrance to be released was Plus Plus Feminine which was released in 1997 and was a daytime classic. Soon after Zero Plus Feminine and Masculine were released and once again both of these fragrances did incredibly well in the market.
The autumn of 2007 saw the launch of the next Diesel fragrances. These were Fuel for Life which is available for both men and women. Both fragrances were instant smash hits with people who already knew and loved the Diesel brand.
By 2008 Diesel, in conjunction with Adidas released a collection of mini fragrances which were called Adidas Original Denim by Diesel. Once again this set of fragrances did very well on the market and were sold in large numbers.
Next came Fuel for Life Summer which once again came in both men’s and women’s editions. These fragrances were a twist on the original Fuel for Life fragrances and were a little more lightly scented.
The most recent of the Diesel fragrances to be released is Only the Brave which is a men’s cologne. However the Diesel brand always strives to improve on what it has already created so look out for more men’s and women’s fragrances in the near future.
Other Products
As well as clothing lines which include denim, casual wear, swimwear and now even Diesel Kid a range of products and clothing aimed at children. These also have licences to produce lingerie for Victoria’s Secret as well as jewellery and watches and fragrances. As shown in the Diesel product range is not only very popular it looks set to go on for some time.
